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work

Solving real business problems through design and strategy.

Across enterprise software, AI, consumer products, smart hardware, and industrial manufacturing, I help companies launch products, transform brands, and build digital experiences that drive business growth.

10+ years across industries and markets
🌎 North America & Asia

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SPINS LLC

Enterprise SaaS and Product Design

7 Product Initiatives

Designed and scaled enterprise SaaS products used by 1,500+ global consumer brands—including Pepsi, Campbell's, Chobani, Oatly, and Ocean Spray—improving accessibility, usability, and self-service experiences across multiple product lines.

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Supermicro

Enterprise AI Knowledge Platform & Corporate Website

5 Initiatives

Led UX strategy and cross-functional delivery for AI-powered enterprise experiences, improving product discovery, accessibility, and internal knowledge systems for one of the world's leading AI infrastructure companies.

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Kingston Fire Doors Industrial

Brand Transformation & Digital Experience

7 Initiatives

Led the company's digital transformation by rebuilding its brand identity, launching a new website, redesigning marketing assets, establishing its social media presence, creating showroom experiences, and supporting international exhibitions.

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Fongsheng Industrial

Brand Transformation & Digital Experience

6 Initiatives

Modernized a traditional steel manufacturer through digital branding, website redesign, product marketing, exhibition materials, and integrated online and offline marketing initiatives.

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Bebememo by Bithouse

Consumer Mobile App

4 Initiatives

Led the product design and international expansion of a consumer mobile platform by building a cross-functional design team across the U.S., Japan, and Korea. Drove UX strategy, localization, and product optimization that increased user downloads and uploads rate.

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PAOYI Smart Lock

Smart Hardware & Product Launch

4 Initiatives

Created the brand identity and digital experience for a smart lock product line—from positioning and visual identity to website launch and go-to-market materials.

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